Business Operations

CMOs Are Missing Out on Mobile Marketing Opportunities

CMOs may say they adding mobility into their digital marketing mix, but many haven't even defined objectives yet. What should CMOs be doing and how can CIOs help?

Power outage in Auckland propels business continuity in the spotlight

NZ’s primary industries that support the bulk of the economy are least prepared for cybersecurity threats

How (and Why) to Perform a DIY SEO Site Audit

Search engine optimization experts say regular SEO audits are necessary so you can ensure your website effectively evolves with Google's ever-changing search algorithm. Here's a set of tips and tricks for do-it-yourself SEO website audits.

NZ firms trail behind global counterparts in managing security and privacy risks

How Live Tweeting Is Changing Broadcast Media

Live tweeting by cast members and official accounts for TV shows is lifting the reach and engagement of their programs, according to Twitter. Read what happens when stars take to Twitter during the premiere of their show.

Inside the Secret Clash of CIOs and CMOs

Publicly, CIOs and CMOs say they get along, but in the dark recesses of the enterprise, tensions abound. Hereu2019s why (warning: the 'why' comes from a decidedly CMO perspective).

Progressive Insurance Uses Data Analytics to Fine-Tune Ad Strategy

Progressive Insurance deploys open-source data analytics software to optimize its ad strategy to drive new customers to its website to buy a policy.

9 Digital Marketing Tips for Connecting With Teens

Marketing experts share their tips on how and where to reach the lucrative teenage consumer market in the highly fragmented mobile social universe.

How to Keep CMOs From Making Disastrous Software Purchases

Without a C-level advisor, CMOs buying software will increasingly create IT problems that CIOs will be expected to step in and solve. But who should fill the role of the so-called Chief Marketing Technology Officer?