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Apart from using sophisticated security solutions to ensure protection from insider security breach, CIOs should block unauthorized access to sensitive applications says Sanjay Deshpande, CEO, Uniken.
Itu2019s becoming clear that marketers call the shots these days and that CIOs must appeal to them to remain relevant. This means IT leaders will need to learn marketing buzzwords -- as well as tech words to avoid -- in order to communicate better.
The head of digital architecture at MasterCard says marketing should bring in IT at the beginning of technology vendor discussions. The director of customer engagement at Cox Media Group agrees, but she adds, u2018There's a time and place for r
Will service automation sound e-mailu2019s death knell? Indian CIOs debate.
You don't have to be an SEO expert to boost your website's search engine cred. The SEO community shares tips on how individuals and organizations without SEO expertise can increase their sites' search engine rankings.
Today's hyperactive users present brands with exponentially more opportunity than the passive audiences of years passed. On YouTube, users are seeking out and finding the content they want with no direction. To tell your brand's story there
Twitter is at a crossroads as it strives to improve user experience and leverage greater opportunities in advertising and commerce. With a user base just one-fifth the size of Facebook, the company is beginning to change the script -- and it's w
As traditional marketing strategies make way for social media marketing, corporate leaders have to take social media seriously, says Samar Singh Shekhawat, United Breweries.
As today's companies grow, adding far-flung offices and top-notch employees who work from home, they need robust voice and video services. Managed cloud networking tools that use MPLS and VPLS technology helped one D.C.-based law firm streamline
In today's complex outsourcing world, IT leaders need to learn how to manage the evolving legal, privacy and compliance issues of SMAC contracts.
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