Business Operations

The 6 faces of chief marketing technologists

Marketing now must be well-versed in customer data, analytics, mobile, social and marketing automation tools. Who's going to lead this dramatic and critical transformation? Enter the chief marketing technologist u2013 or chief marketing 'te

Content marketers need to get (really) personal

The good news for marketing tech pros is that customers want personalized service both in-store and online. The downside is that they want to see only what's relevant to them and they will punish brands that don't deliver this. Whatu2019s a

Safexpress Redefines e-Commerce Deliveries

Rubal Jain, MD, Safexpress, talks about the growth potential of e-commerce logistics, why he believes logistics startups havenu2019t taken a lead, and what itu2019s like to work with e-commerce companies.u00a0

Adtech and martech worlds collide

The forces putting advertising technology and marketing technology on a collision course seem inevitable. Will ad agencies be the big loser?

Why Twitter Cards are key to social media marketing

Twitter Cards let you promote brand awareness, drive traffic and ultimately increase sales. You may not be aware of them, but they vastly improve the user experience beyond 140 characters.

Content marketers are overworked and under-performing

Last year, marketers spent more than $135 billion creating digital marketing content. However, much of it is wasted as 70 percent of it isn't being used and social media is littered with failed attempts.

Traction Watch: Unmetric Grows By Helping Marketers Know What Works, What Doesn’t

9 ways to bolster public relations and media outreach

Public relations pros share their top online (and offline) strategies for businesses regarding how best to reach their target audience(s).

Marketing tech pros,‘Frankenstack’ tools and the future

Todayu2019s marketers are asked to take control of the digital customer experience, from brand awareness to sales conversion to customer loyalty. To make this work, marketers need an integrated set of tools. Instead, what has emerged are u2018Franken

CFO-CIO Partnership Drives the Information Supply Chain: Lupin CFO

The CFO of Lupin, Ramesh Swaminathan, works in tandem with the CIO to manage the companyu2019s information supply chain and drive business decisions.