Business Operations

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This is how CIOs in the manufacturing and automotive space interpret GST

After months of debate, India finalized a tiered GST structure and moved one step closer to a single tax model aimed at creating a more business friendly tax regime. We spoke to CIOs in the manufacturing space to understand their take on the tax refo

4 Nov 2016

CIO Regulation Small and Medium Business

How marketers inflate customer results with cognitive technology

Advanced marketers are using cognitive technology with the aim of creating delightful customer experiences and increasing revenue.

28 Oct 2016 6 mins

Consumer Electronics Marketing

4 truths about marketing expectations that tech execs need to hear

There's no silver bullet for driving leads. Heed these four marketing myths when developing your sales strategy to set your organization up for success.

26 Oct 2016

Analytics IT Strategy Marketing

5 awesome online tactics for promoting events

Organizing an event? Here are some awesome ways to market it.

18 Oct 2016

Events IT Governance Technology Industry

7 things marketing pros need to know about chatbots

Digital marketing experts share insight and advice on how CMOs and other marketing pros can get started with u2014 and make the most of u2014 chatbots.rn

13 Oct 2016

Internet Marketing Small and Medium Business

7 attributes of a successful CMO in the digital age

Executives discuss what it takes to lead an organization's marketing efforts in today's data-driven world.

11 Oct 2016

IT Leadership Marketing

Why an IT services firm sponsors the New York City Marathon

Typically, major marathons are sponsored by financial services companies not IT services companies. Hereu2019s a look at why TCS decided to sponsor the New York City Marathon and why itu2019s working.

4 Oct 2016

ITSM Marketing Technology Industry

Apollo Hospitals leverages robotics to treat its cancer patients

A pioneer in leveraging robotics in the Indian healthcare industry, Apollo Hospitals is deploying robots for cancer surgeries to reduce surgery and recovery time as well as the costs involved.

4 Oct 2016

Business Energy Industry Healthcare Industry