The Most In-Demand Marketing Tech Skills

As we get deeper into the digital age, companies focus more of their marketing dollars on digital strategies. As a result, marketing professionals with a technology background are in demand. In fact, according to research by digital marketing resources provider Mondo, 50 percent of all marketing hires will have a technical background in 2014. What marketing tech skills top the list for hiring managers? We asked Mondo to break down the numbers to see the skills marketing departments are after, as well as what those skills earn, on average, within marketing. If you’re looking for a change and want to get closer to the business side, then seeking out and honing the tech skills on this list can help.

Front end developers looking to move into marketing should hone their business skills, according to Laura McGarrity, vice president of marketing at Mondo. “A front end developer with an understanding of customer engagement, UI/UX, conversion rates on websites and lead generation … is a far more valuable resource to a marketing team than a traditional front-end developer,” McGarrity says.

Annual average income: $88,000 to $134,000

Marketing departments are looking for mobile developers, according to Mondo data, and that demand is on the rise. “Mobile and app development, and some ecommerce functions, have been traditional IT roles for many years. However, the push for these roles within marketing is all underpinned by the need for greater customer engagement and external marketing initiatives that directly impact revenue,” McGarrity says.

Annual average income: $98,000 to $148,000

Ecommerce and digital marketing skills falls squarely into the realm of marketing, but people in this role need a deep understanding of Internet users’ behaviors and the technical skills necessary to implement and execute on business objectives.

“CMOs and marketing executives must shift their focus to the world of digital marketing and expand their teams with the resources necessary to support the latest web, mobile, automated and integrated marketing technologies,” McGarrity says. “Without the skilled resources to create, test, and execute these marketing strategies, companies will get left behind.”

Annual Average Income: $100,000 to $166,000