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How Shadow IT gives CMOs more power

IT power has shifted between groups for decades. The latest waves of technology and solutions are increasingly adding to the CMO's IT power.

6 Apr 2015 6 mins

CIO CMO IT Strategy

How to tell if a company’s culture is right for you

You want to work where you are inspired to do your best and appreciated by your colleagues and manager. However, that kind of fit doesnu2019t happen by chance. Find out what it takes to target the right job, company and culture.

6 Apr 2015 9 mins

Careers IT Jobs IT Skills

How should indie iOS developers deal with Apple?

In today's Apple roundup: Indie developers and iOS app store rejections. Plus: iOS 8 versus Android 5.1. And Apple will require online reservations for the Apple Watch

6 Apr 2015 6 mins

Developer Smartwatches iOS

When buying enterprise software: The devil is in the details

Use well-written software requirements to accelerate enterprise evaluations and reduce selection project risks.

6 Apr 2015 4 mins

CIO IT Governance Risk Management

Want better IT talent? Recruit remote workers

If you're struggling to find elite, high-quality tech talent locally, perhaps you should consider knocking down geographic barriers and embracing remote work opportunities.

3 Apr 2015 4 mins

Careers IT Jobs IT Leadership

Marketing technology remains a house divided

Marketers and techies working together have the power to change the destiny of their companies. First, though, they must overcome the great divide between the groups -- a gap that was apparent in two conferences in San Francisco over the past couple

2 Apr 2015 4 mins

CMO Collaboration Software Small and Medium Business

Why reverse engineering is a powerful requirements gathering technique

Use the powerful reverse engineering technique to build a comprehensive requirements list for enterprise software evaluations.

2 Apr 2015 4 mins

Business IT Alignment CIO IT Governance Frameworks

Tie Your IT investments into Revenue

For Stephen Gold, EVP of Business and Technology Operations and CIO of CVS Health, when it comes to IT Portfolio Management, itu2019s all about Continuity of Value

1 Apr 2015 6 mins

CIO Healthcare Industry IT Jobs

How a small Pittsburgh IT firm competes in a big tech market

Despite being surrounded by IT heavyweights like Google, IBM and Apple, Pittsburgh, Penn.-based firm ShowClix is competing effectively for top-tier talent and making its mark in a tough IT market.

31 Mar 2015 5 mins

Careers IT Jobs IT Leadership

Is the time finally right for hyperlocal?

The concept of AOLu2019s Patch sounded great, but the trail of inactive Patch sites shows the business model was flawed. But maybe its hyperlocal approach was ahead of its time, because itu2019s exactly what marketers are starting to do today.

30 Mar 2015 4 mins

CMO Marketing Social Networking Apps

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